AI Marketing & Automation Agency

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How long has your business been operating?

Less than 6 months — just getting started 6 months to 2 years — finding our footing 2–5 years — stable and growing 5+ years — established operations

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How many people are on your team (full-time + part-time)?

Just me or 1–2 people 3–10 people 11–50 people 50+ people

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How would you describe your current operations?

Very manual — everything done by hand or verbally Some structure — basic tools like spreadsheets and email Organised — using dedicated software for most functions Systematic — clear processes, documented SOPs, multiple tools integrated

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Do you have dedicated staff or budget for technology / digital tools?

No — owner handles everything Informally — someone picks it up when needed Yes — small budget and someone responsible Yes — dedicated team or department with allocated budget

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How does your team handle repetitive tasks (e.g. invoicing, follow-ups, reporting)?

Manually every time — no templates or shortcuts We use templates but someone still triggers everything Some tasks run automatically, most still manual Most repetitive tasks are already automated

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How do you currently manage customer data (leads, clients, orders)?

Mostly in my head, WhatsApp, or a basic spreadsheet Spreadsheet with some structure, updated manually A CRM or dedicated tool, updated regularly CRM with automation rules, tagging, and clean historical data

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Can you access reliable data to make business decisions (sales, traffic, conversions, costs)?

Not really — I go by gut feeling or rough estimates Some data exists but it's scattered and hard to pull Yes — I can pull reports when I need them Yes — live dashboards, regular reviews, data-driven decisions

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How are your business tools currently connected to each other?

They're not — each tool used independently We manually copy-paste data between tools A few tools sync automatically (e.g. Zapier or native integrations) Most tools are integrated — data flows automatically across systems

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Do you have a website or digital presence that generates leads or sales?

No — most business comes from word of mouth or offline Yes — a basic site but it doesn't generate much Yes — it generates leads/sales and we track some metrics Yes — optimised, tracked, and regularly improved

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How consistent is your content or communication output (social, email, blog)?

Inconsistent — posts when we remember to Somewhat regular but still very manual Regular schedule — planned but manually executed Consistent and mostly automated or systematised

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Do you have standard processes documented for your core business functions?

No — it all lives in people's heads Partly — some things written down but not consistently followed Yes — most key processes are documented and followed Yes — full SOPs with version control and team training

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Has your business tried any automation or AI tools before?

No — never explored it Played around with tools like ChatGPT casually Used automation tools (Zapier, Make) or AI in a limited way Running multiple automations or AI workflows actively

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What is your biggest bottleneck right now?

Getting enough customers / making the business model work Too much manual work slowing us down Scaling — can't grow without adding more people Optimising — need smarter systems to stay competitive

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How do you currently handle customer support or enquiries?

Owner or one person handles everything personally Team handles it but no standard process or ticketing Helpdesk or ticketing system in place Automated triage, chatbots, or AI-assisted support already in use

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What is your appetite for adopting new technology?

Low — prefer to keep things simple and familiar Cautious — open to it but need proof it works first Open — willing to try things if the ROI makes sense High — actively looking to leverage technology as a competitive edge

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How much is at risk if you don't improve efficiency in the next 12 months?

Not much — we're stable as-is Some pressure — competitors are improving faster Significant — inefficiency is already costing us money Critical — we'll struggle to scale without fixing this now

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How does your team respond to process change?

Resistant — people don't like changing how they work Mixed — some embrace it, others push back Generally adaptable — with good onboarding they get on board Actively champions it — team looks for better ways to work

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What does success look like for your business in the next 6–12 months?

Survive and get to profitability — nothing fancy Free up time so I can focus on higher-value work Grow revenue without proportionally growing cost Build a system that operates intelligently with minimal manual work