Client
Marketing Agency. USA

Problem

The marketing agency struggled with ineffective lead follow-up, losing an estimated 80% of potential customers. Their manual SMS campaigns were time-consuming, inconsistent, and impossible to scale. Email open rates were declining, and without automated tracking, they couldn't measure or optimize their nurturing efforts.

Solution

Built an automated SMS nurturing system using Twilio API and Google Apps Script, featuring 10 customizable SMS templates, scheduled follow-ups, and real-time tracking. The system integrates with their existing database to deliver personalized, multi-sequence campaigns without manual intervention.

Results

  • 75% reduction in lead leakage through consistent automated follow-up

  • Scalable campaigns that previously required hours of manual work

  • Real-time tracking enabling data-driven optimization

  • 6-week deployment from integration to full production launch

Next

Project Two